Website Promotion UK

Website promotion and marketing is all about getting your website seen by the masses, or to be more specific, seen by your customers.

Many people wrongly believe that once your website is built and is online, the whole world can and will see it. A few years ago this might possibly have been true, but today there are millions if not billions of web pages on the internet. The chances of anyone stumbling across your website, even by accident are probably zero.

The importance of good website design can never be under stated but there is no point in spending money on website design if your customers or potential customers are not going to be aware that you have a website.

At The Website Design Company UK, we are experienced in promoting websites online.

Search Engines

The best way to get visitors to a website is to get it listed with the major search engines, namely Google, Yahoo, MSN and Ask Jeeves.

Once your website has been designed, we will then submit it to the above mentioned search engines for inclusion in their search results. Thousands of websites are submitted to these search engines every day, so it can take several months before your website is noticed, but eventually you will start to get results.

Simply submitting your website to a search engine is not always enough, thus we "optimize" the home page of your site to speed up the process. Optimization is the term used to describe the process of making a web page search engine friendly so that it can be indexed a lot quicker.

In order to optimize a web page, certain elements of that page need to be designed in a specific way. For example there should be no more that 300 to 400 words of text on the page, and the HTML source code should contain properly written Meta Tags.

Pay Per Click Advertising

You may have noticed in many search engines, either to the side of the natural search results or above them are several websites which appear in a section of their own under the heading of Sponsored Links.

The process of getting a website submitted to the search engines can be very slow. One quick way of making your website show up is to make use of the Sponsored Links scheme. This is paid for advertising and works on a pay-per-click basis. Everytime a visitor clicks through to your website via a search engine, you must then pay that search engine an agreed amount of money. Typically you can expect to be charged a few pence everytime your link gets clicked on.

For free advice about website optimization and pay per click advertising please contact us